2025 WAEC MARKETING: Marketing (Market) WAEC Authentic Questions and Answers 2026 (4019)

(1a)

(i) Industrial product - Industrial printer

(ii) Consumer product - Packs of noodles

(1b)

(PICK ANY FOUR)

(i) Industrial product is used for business or production purposes while consumer product is used for personal or household purposes.

(ii) Industrial product helps generate income or support operations while consumer product satisfies personal needs or wants.

(iii) Industrial product is usually bought by organizations or businesses while consumer product is bought by individuals for personal use.

(iv) Industrial product often requires technical knowledge to operate or install while consumer product is easy to use and requires little or no expertise.

(v) Industrial product is often bought in smaller quantities but at higher value while consumer product is usually bought in larger quantities but at lower value per unit.

(vi) Industrial product has a longer buying process with more formal procedures while consumer product is purchased quickly with simpler decision-making.

(1c)

(PICK ANY FIVE)

(i) Problem recognition: Mr. John realized there was a need for food items for his daughter’s birthday party.

(ii) Information search: He looked for information on where to buy the noodles, considering brands, prices, and availability.

(iii) Evaluation of alternatives: He compared different 'copied from e x a m p l a z a s . c o m free' brands or pack sizes based on quality, cost, and taste.

(iv) Purchase decision: He selected the most suitable option and made the purchase.

(v) Pre-purchase planning: Mr. John might have planned how many packs of noodles were needed based on the number of expected guests.

(vi) Influence of external factors: His decision may have been influenced by advertising, store promotions, or recommendations from friends or family.

(vii) Establishing Criteria: He determines the criteria for selection, such as taste, price, and quantity.

(2a)

(PICK ANY ONE)

Sales promotion is a marketing tactic that uses incentives, rewards, or other stimuli to encourage customers to purchase a product or service, often with the goal of driving short-term sales growth, increasing brand visibility, or promoting a specific product or offer.

OR

Sales promotion refers to short-term incentives or activities designed to stimulate sales, increase brand awareness, and drive customer engagement.

OR

Sales promotion refers to a set of marketing techniques used to temporarily boost demand, stimulate sales, and enhance brand visibility through various incentives, such as discounts, contests, free samples, or special offers, aimed at customers, retailers, or sales teams.

(2bi)

Coupon:

(PICK ANY ONE)

A coupon is a voucher or code that offers a discount or special deal on a product or service, encouraging customers to make a purchase.

OR

A coupon is a document or digital code that entitles the holder to a discount or rebate on a specific product or service, promoting sales and customer loyalty.

(2bii)

Sample:

(PICK ANY ONE)

A sample is a free trial product or portion given to customers to experience and evaluate a product’s quality and benefits, aiming to generate interest and encourage future purchases.

OR

A sample is a complimentary product or service provided to 'copied from e x a m p l a z a s . c o m free' potential customers to demonstrate its quality, features, and benefits, allowing them to experience it firsthand.

(2biii)

Premium:

(PICK ANY ONE)

A premium is a free or discounted item offered as an incentive with the purchase of another product, adding value to the transaction and encouraging customers to buy.

OR

A premium is a valuable item or service offered free or at a reduced price with the purchase of a product, enhancing the perceived value of the purchase and fostering brand loyalty.

(2biv)

Contest:

(PICK ANY ONE)

A contest is a promotional event where customers participate in a competition or creative challenge for a chance to win a prize, generating excitement, engagement, and brand interaction.

OR

A contest is an interactive marketing tool where participants compete for prizes or recognition, engaging customers, generating buzz, and encouraging brand interaction and loyalty.

(2c)

(PICK ANY FIVE)

(i)Magazines enable advertisers to target their desired audience effectively.

(ii)Magazines offer high-quality paper and printing for advertisement

(iii)Magazines are often kept for weeks or months, providing prolonged exposure to advertisements.

(iv) Magazines are seen as credible sources, enhancing advertisers’ brand image.

(v)Magazines allow advertisers to target specific niches 'copied from e x a m p l a z a s . c o m free' or interests.

(vi)Magazines provide measurable results, tracking campaign effectiveness.

(vii) Magazine readers are engaged, leading to higher ad recall and response rates.

(viii) Magazines provide a permanent record of advertisements, increasing brand awareness and recall.

(3a)

(PICK ANY FIVE)

(i) Distributors help in the bulk purchase and resale of the company’s products to retailers.

(ii) They ensure wide distribution and availability of the company’s products across various regions.

(iii) Distributors provide storage facilities that help preserve the goods before reaching consumers.

(iv) They assist in promoting the company’s products within their areas of operation.

(v) Distributors serve as a link between the manufacturer and the final consumer.

(vi) They offer feedback and market intelligence to the manufacturer about customer needs.

(vii) Distributors sometimes handle after-sales services and complaints from retailers.

(3b)

(PICK ANY FIVE)

(i) The nature of the product, such as whether it is perishable, fragile, or bulky.

(ii) The cost of the transport method and its impact on overall expenses.

(iii) The distance between the production site and the distributors locations.

(iv) The speed and timeliness required for delivery to meet demand.

(v) The availability and reliability of the transport mode.

(vi) The security and safety measures provided during transportation.

(vii) The accessibility of roads or routes to the distributors destinations.

(4a)

(PICK ANY ONE)

A market union is a group or association of traders who come together within a particular market to promote their collective interests, ensure orderliness, and coordinate commercial activities among members.

OR

A market union is an organized association of traders who operate within a specific market. The union serves to regulate trading activities, protect the interests of its members, and ensure harmony among traders.

(4b)

(PICK ANY FOUR)

(i) Regulating the prices of goods to avoid unfair competition

(ii) Protecting members from exploitation and harassment

(iii) Providing financial assistance or cooperative loans to members

(iv) Settling disputes among traders

(v) Representing members’ interests before government authorities

(vi) Organizing training and seminars for business improvement

(vii) They can provide members with valuable market information, such as trends, prices, and demand.

(viii) They can work to improve market infrastructure, such as storage facilities, sanitation, and security.

(4c)

(PICK ANY FIVE)

(i) Protects the product from damage and contamination

(ii) Enhances the appearance of the product, making it attractive to buyers

(iii) Helps in easy handling, storage, and 'copied from e x a m p l a z a s . c o m free' transportation

(iv) Promotes brand identity and product recognition

(v) Provides important information such as usage instructions and expiry dates

(vi) Reduces the risk of theft or tampering

(vii) Increases the shelf life of the product

(5a)

(PICK ANY ONE)

E-marketing refers to the promotion of products, brands, or services using digital channels such as search engines, social media platforms, email, and websites.

OR

E-marketing is the use of digital technologies and online platforms to promote products, services, or brands, engaging with customers and driving sales through various digital channels, including social media, email, search engines, and websites.

OR

E-marketing refers to the strategic promotion and advertising of products or services through digital channels, leveraging online platforms, data analysis, and targeted communication to reach and engage with target audiences, build brand awareness, and drive conversions.

(5b)

(PICK ANY FOUR)

(i) E-marketing allows businesses to reach a global audience.

(ii) E-marketing is often more cost-effective than traditional marketing methods.

(iii) E-marketing enables businesses to target specific audiences and demographics.

(iv) E-marketing provides measurable results, allowing businesses to track campaign effectiveness.

(v) E-marketing allows for personalized communication with customers.

(vi) E-marketing campaigns can be easily adjusted and optimized.

(vii) E-marketing allows businesses to have a 24/7 online presence.

(viii) E-marketing 'copied from e x a m p l a z a s . c o m free' provides valuable data and insights on customer behavior.

(5c)

(PICK ANY FIVE)

(i)To expand customer base and increase market share beyond domestic borders.

(ii)To tap into new markets and generate additional revenue streams.

(iii)To reduce dependence on a single market and diversify customer base.

(iv)To gain a competitive edge by being present in multiple markets.

(v) To achieve economies of scale by producing and marketing products globally.

(vi) To access new resources, such as raw materials, labor, or technology.

(vii) To capitalize on growth opportunities in emerging markets.

(viii) To build and strengthen the brand’s global presence and reputation.

(6ai)

(PICK ANY ONE)

Supply: This is the quantity of a product that producers are willing and able to offer for sale at a given price and time.

OR

Supply: This refers to the amount of goods or services that sellers make available in the market depending on price and demand.

(6aii)

(PICK ANY ONE)

Wants: These are desires or needs for goods and services that are not essential for survival but improve comfort and satisfaction.

OR

Wants: These refer to things individuals wish to have, which are influenced by culture, environment, and personal preferences.

(6b)

-Marketing and Product Concepts (Wox Ltd):

(PICK ANY TWO)

(i) The company focuses on identifying and satisfying customer needs and wants.

(ii) It prioritizes continuous product improvement and innovation to meet quality expectations.

(iii) Customer satisfaction is seen as the key to achieving long-term profitability.

(iv) Marketing strategies are centered on delivering superior value to consumers.

-Production and Selling Concepts(Manti Ltd):

(PICK ANY TWO)

(i) The company emphasizes mass production to lower unit costs and increase availability.

(ii) It assumes that customers will buy products mainly if they are affordable and widely accessible.

(iii) Sales techniques 'copied from e x a m p l a z a s . c o m free' and aggressive promotion are used to push products into the market.

(iv) The focus is on selling what the company produces rather than producing what the market wants.